Nothing but Memories

 
AD: Fael Francois
 
 

Insight

Memories are the best part of going out but a lot of the time we don’t remember what happens when we drink too much.

Proper lets us keep the best parts of our nights without the downsides that come with alcohol. We take the hangover, regret, and shame and leave you with nothing but memories.

 
OOH and Paid Social

OOH and Paid Social

OOH and Paid Social

OOH and Paid Social

OOH and Paid Social

OOH and Paid Social

 Point of Sale

 

Activation

‘A Proper Night Out’

  • Emphasize the role of memories

  • Phones confiscated because it’s a night they’ll remember

  • Sensory rooms that maximizes the high with texture, taste, colour, and music

  • Cannabis cocktail tasting menu made with Proper products.

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