Something Worth Investing In

Insight

We don’t know how special something is until we experience it. We often don’t realize we’ve missed out until it’s too late and the regret that comes from holding ourselves back always feels worse than the sacrifice it takes to get there.

Idea

Highlight the micro-moments we take for granted to remind people that being around for them is an investment.

 
 
 

Mirror Activation

Mirrors are used to show people that beyond these moments, they are something worth investing in.

Looking in the mirror helps them realize that the reason to get started is standing right in front of them.

 
 
 
 
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