Insight

When we think of climate activism, we overlook donating because it doesnʼt feel radical enough.

Rationale

Climate change is happening, and we donʼt know how to make a meaningful impact. Donating doesnʼt feel like activism and our target audience is looking for instant gratification and radical change through their contributions. This piece subverts our expectations of what activism should look like with a simple message: the most radical thing we can do for climate change is to keep nature the same. The reason we donʼt know how to make a meaningful impact is because we donʼt know how to look for it. When we focus on the difference weʼre making, we miss the point completely. Nature is perfect the way it is, and we should fight to keep it that way. 

Awarded Silver in the Print Category at the 2023 Cannes Young Lions